Top 5 Social Apps Performance in Belarus Q4 2022

In the fourth quarter of 2022, the social app landscape in Belarus saw significant activity. Here’s a closer look at the performance trends of the top 5 social apps on a unified platform, based on data from Sensor Tower.

Yappy: снимай видео, клипы experienced notable growth in terms of weekly downloads and active users. Downloads peaked at approximately 64.6K in the last week of December, up from 17.7K at the end of September. Active users rose steadily, reaching 549.9K by the end of the quarter.

TikTok maintained a strong presence with consistent weekly downloads and active user numbers. Downloads increased from around 27.1K in late September to 41.9K by the end of December. Active users hovered around the 1.5M mark, closing the quarter with 1.5M active users. Revenue peaked at approximately $26.9K in late October.

Instagram also showed steady performance. Weekly downloads grew from 16.7K to 25.4K over the quarter. Active users remained stable, with a slight increase towards the end of December, reaching 1.9M. Revenue saw minor fluctuations, peaking at $81 in mid-October.

Likee - Short Video Community had a consistent quarter with a slight increase in weekly downloads, peaking at 12.5K in the final week of December. Active users grew from 71.5K to 87.5K. Revenue saw a gradual increase, reaching $179 in mid-December.

VK: music, video, messenger experienced steady weekly downloads, ending the quarter at 14.8K. Active users fluctuated slightly but remained high, closing the quarter at 1.8M. Revenue showed variability, peaking at $6.7K in mid-October.

These insights provide a snapshot of the social app market in Belarus for Q4 2022. For more detailed analytics and trends, visit Sensor Tower.